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Easy and Cheap - Creative Marketing

6/10/2012

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We love what Reno has done to be creative about saving animals at their shelter.  Entertainment + animals = a winning combination.  How about it Long Beach?  Summer's a great time for an adoption promotion -- how about:

Beach Blanket Baby-lon - Adopt a kitten event for a reduced fee event
The Good Old Dog Days of Summer - A senior dog adoption promotion
"PAWSitive" Energy Adoption Event - Adoption event for energetic dogs
The Purrfect Summer is here - Adopt an adult cat promotion
Go Hawaiian adoption event - wear a Hawaiian shirt and get a reduced adoption fee

Cost? Minimal to nothing.
Increasing the number of saved lives?  Priceless.


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Black-tie classics - dress them up and make them pretty!  How could anyone resist?
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We love this one -- humor is always a winner!
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Long Beach Animal Care Services to Revamp Website?

6/2/2012

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Stayin' Alive Long Beach has made specific recommendations to Long Beach Animal Care Services about how to make their website more public friendly and thereby increase  adoptions. Among SALB's recommendations are:

1. Provide clear information about ADOPTING
-rotating pictures that link directly to the pet's adoption information
-information about fees and how to choose a compatible pet 
- information about mobile pet adoptions





2.  Highlight PROGRAMS the shelter offers
-spay/neuter programs
-information that will help people keep their animals (e.g., house-training, dealing with barking, etc.)
-microchip information
-various events the shelter holds or sponsors (e.g., Trick or treating for homeless pets, pet care fairs, reduced fee days)

3.  Encourage PUBLIC PARTICIPATION, including:
-Ways to foster (with a link to a foster application on the fostering page)
-Ways to volunteer (they need a volunteer application and currently don't have one on this page)
-Ways to donate

4.  Feature positive, upbeat language and colors that makes adopting a shelter pet sound attractive. The LA Animal Care Services website uses expressions like:
- "love" and "hope"
- "companion"
- "save a life"
- "how can we help you"
- "you can make a difference"
- the colors are light and bright.  Notice the white background. It's much more upbeat.
- It also clearly posts the shelter hours

Ted Stevens, Acting Manager of LBACS, responded by saying that LBACS is "looking forward to making these changes" and that LBACS is "not happy with [the] current site at all."  We at Stayin' Alive Long Beach are hopeful that LBACS will be proactive and follow through on their intention to improve the LBACS website so that we can get started on the road to making Long Beach a progressive, No-KILL community.
 

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  • Home
  • ::NKLB in the News::
  • 2020 Voter Information Guide
  • How you can help
  • Get Informed
    • The No Kill Equation >
      • Redemption: The No Kill Documentary
    • SALB Research & Policy Report 2014
    • SALB Research & Policy Report 2013
    • ACS and SPCA-LA: Who's who?
    • No Kill Economics
    • No-Kill Video Library
    • SALB Guide to Increasing Volunteerism
    • June 11, 2013: JUST ONE DAY
    • No Kill Long Beach in the News
    • City Audits of LBACS
  • Contact Us
    • Who we are
    • Sign our guest book
  • LBACS's Numbers
    • Kennel Statistics Reports
  • Model No Kill Ordinance
  • LB City Officials' Contact Info
  • No Kill Long Beach Blog
  • Justice for Thor
  • LBACS Complaints
  • A Shelter in Crisis
  • 2018 Candidates' Responses
  • LBACS Document Archive
  • Why "Compassion Saves" is No Good